Settle argues that people save boring emails for "later" (and never read them). But if you send an email that pisses them off or educates them violently, they print it out or save it to a "Ben Settle" folder. The "1.15" issue is famous for teaching how to write emails people keep in their pocket (portable), literally carrying your sales arguments with them to the water cooler.
Ben Settle is known for hating "fluff." He prefers you read his material while standing in line at the grocery store or waiting for a coffee—hence the demand for a portable version that doesn't require logging into a private membership site.
Proving to your audience that you don't need their money. Position your product as an exclusive club they have to qualify to enter. The Value of Having Issues 1-15 in a "Portable" Format
Within 30 days, the "Portable" manual had done its job. Elias wasn't just sending emails; he was playing the game like a pro, earning "copywriting profits" while others were still stuck in "presentation-boredom". He had become a "Email Response Warrior," holding the keys to a business that worked only as hard as he wanted it to. or learn more about Ben Settle's daily email tips Email Players Newsletter ben settle email players 1 15 portable
In a digital world flooded with easily forgotten Kindle books and PDFs sitting unread in download folders, Settle’s choice of a physical, portable format is deliberate.
The transition from the story to the pitch should feel natural, unexpected, or jarringly funny.
If you want a quick-hit, portable reference for proven email swipes that convert, this is gold. It’s like having a pocket coach for direct-response emails. For the price (typically under $30), it’s a steal. Just don’t expect hand-holding — this is for action-takers. Settle argues that people save boring emails for
The Email Players 1-15 Portable package is a collection of 15 email marketing templates, along with a range of supporting materials and resources. These templates are designed to help marketers create high-performing email campaigns that engage, persuade, and convert their target audience.
One person with a brain and a backbone can run this. No VA. No “funnel builder.” No “strategy call.”
1 to 15, portable
You're looking for guidance on Ben Settle's email players, specifically the 1-15 portable sequence. Ben Settle is a well-known email marketer and copywriter, and his techniques are highly regarded in the industry.
Instantly searching for specific hooks, subject lines, or transition phrases while writing active campaigns.