Short videos focusing on romantic (hot) or high-drama moments.
So, why has www.thiramala.com serial Santhwanam become so popular? Here are some reasons:
For thousands of Malayali NRIs (Non-Resident Indians) in the Gulf, the US, or Europe, visiting for Santhwanam updates is a daily ritual. It connects them to their mother tongue, their culture, and the emotional landscape of Kerala. It is a digital thiramala (a wave) of nostalgia.
Thiramala.com appears to be a website related to the Thiramala group, which might be connected to the broadcasting or media industry.
Thiramala is a popular online platform that serves as a primary hub for Malayalam TV serial enthusiasts. It provides:
The serial Santhwanam primarily focuses on the life of Aadithyan, a young man who faces various challenges in his life. The show takes a deeper dive into his relationships with his family members, friends, and love interests. The characters are well-developed, and the actors deliver impressive performances.
One of the biggest "hot" moments was the serial’s generation leap, where the focus shifted to the children of Anjali and Surya. Fans rushed to platforms like Thiramala to see the new actors, new storylines, and how the original characters aged. The keyword spiked during this week.
"Santhwanam" (transl. Consolation) is a cornerstone of Malayalam television. It's an Indian Malayalam-language soap opera that first aired on and became a massive hit, topping TRP charts for much of its run. After a successful first season that concluded on 27 January 2024, the series returned with a new generation in "Santhwanam 2," which premiered on 17 June 2024 .