: Some local boutique stores or large-scale "American Outlet" shops in Tbilisi (such as those in the Saburtalo or Vake districts) occasionally stock imported Hollister items. Note that these are not official flagship locations.
: The primary local destination for premium lifestyle denim and casual graphic tees, operating multiple flagship branches across the city. Trending Summer Collections to Order
The store restocks on Wednesdays before noon . If you check the app on Wednesday afternoon, you will see the full range. By Friday, S/M are gone.
Happy shopping!
To stay up-to-date with the latest Hollister Tbilisi update, customers can visit the brand's website or social media channels. Hollister regularly releases new collections, collaborations, and promotions, which are available in-store and online. Some of the recent updates include:
: New stores have recently been announced or opened in other international markets, such as the in Birmingham, UK.
“Upd” usually refers to an on stock, location, or online availability. Here’s the fresh info: hollister tbilisi upd
The store brings the "SoCal" beach culture experience directly to Tbilisi, providing a unique retail environment.
Hollister's entry into the Georgian market marked a significant milestone for the brand, as it expanded its presence into the Eurasian region. The company's decision to enter the Georgian market was likely driven by the country's growing economy, strategic location, and increasing demand for international fashion brands. Tbilisi, with its rich history, cultural heritage, and vibrant atmosphere, presented an ideal location for Hollister to establish a foothold in the region.
Yes. As of this , Hollister Co. is still open and thriving in Tbilisi. Unlike many international brands that pulled out of Eastern Europe and the Caucasus region between 2022 and 2025, Hollister has maintained a strong presence in Georgia. : Some local boutique stores or large-scale "American
For everyone else, remains the king of casual wear in the Caucasus. The vibe is good, the air conditioning is cold, and the clothes still smell like that iconic signature fragrance.
Marketing Strategies and Marketing Mix of Hollister - The Brand Hopper