PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
, the horror isn't found in overtly strange rituals, but in organizations disguised as self-help or professional development retreats.
The psychological appeal is simple:
If you are looking to curate your next horror movie night, let me know what specific vibe you are chasing. I can help you pick the perfect film by narrowing it down:
Why do we watch these films? It is not just for the blood.
Whether the threat is a literal King of Hell or just the terrifying power of a charismatic man in a white robe, evil cult movies continue to remind us that sometimes, the scariest thing in the world is a group of people who truly believe they are doing the right thing. evil cult movie
A memorable cult movie often hinges on a terrifyingly effective leader. Think of in The Wicker Man or the manipulative Jeremiah Sand in Mandy . These characters are rarely portrayed as raving monsters; rather, they are presented as seductive, intelligent, and deeply convincing. They exploit the vulnerabilities of their followers, offering community in exchange for total surrender. 5. Conclusion
The terrifying idea that your mind can be subtly rewired by a charismatic leader until you willingly commit atrocities.
Here are the cornerstone films of the genre that set the standard for terror. The Wicker Man (1973)
Why does the "evil cult movie" exist? Why do people seek out Salò, or the 120 Days of Sodom (a film about fascist libertines eating feces and torturing teenagers) or A Serbian Film (a film so vile it is literally about pedophilia and necrophilia)? , the horror isn't found in overtly strange
A movie that has a small but extremely devoted fanbase, regardless of its genre (e.g., The Rocky Horror Picture Show Evil Cult Movie:
The ultimate goal of a cinematic cult is rarely just murder; it is assimilation or sacrifice. The protagonist faces the obliteration of their free will, forced to become a vessel for a higher, often monstrous, power.
Cuts off the protagonist from communication, law enforcement, and physical escape routes. The Wicker Man , The Apostle
Cinema has always been obsessed with the things that go bump in the night, but few subgenres strike a chord of primal terror quite like the evil cult movie. Unlike traditional monsters—vampires, werewolves, or masked slashers—the threat in a cult film is terrifyingly human, organized, and deeply insidious. These films tap into our deepest societal anxieties: the fear of losing autonomy, the betrayal of community, and the terrifying realization that your neighbors might be whispering chants to an ancient deity behind closed doors. It is not just for the blood
In the modern era, the "Elevated Horror" movement has brought us masterpieces like Ari Aster’s Midsommar (2019). Unlike the dark, rainy settings of older films, Midsommar uses bright, perpetual daylight to show that horror can happen in plain sight, hidden behind floral crowns and communal meals. Essential Evil Cult Movies to Watch
The concept of an "evil cult movie" often explores the thin line between a search for belonging and the terrifying loss of self-autonomy. This genre, exemplified by films like Hereditary
The effectiveness of evil cult movies relies heavily on a slow, mounting sense of dread. Most horror films establish danger through immediate, physical threats. In contrast, cult horror builds fear by systematically stripping away the protagonist’s support systems. The Illusion of Community
If you want to build a watchlist or dive deeper into a specific era, Share public link
(2017) or the specific "MacEvilton" trope of casting evil spells to deceive the world through pride and greed, the horror stems from the perversion of faith. 4. Key Filmography: A Comparative Overview
However, there is a razor-thin line between "transgressive art" and "sick filth." The true evil cult movie doesn't just push boundaries; it erases them. It invites the viewer into a secret society of one, whispering: You are different because you can watch this and not look away.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
