Ben Settle - Email Players 1 - 15 !!exclusive!! Direct

Issue 2 and 3 introduce the concept of positioning. Settle teaches readers how to write with enough posture that freebie seekers unsubscribe immediately, leaving behind a hyper-responsive core of buyers. 2. Narrative Arc and Character Development (Issues 4–7)

In the early issues, Settle introduces the concept of turning yourself into an attractive, polarizing character. You learn how to use your flaws, your quirks, and your strict worldviews to build a cult-like following. By being polarizing, you repel the cheap, high-maintenance looky-loos and hyper-attract your ideal buyers. Fictionalized Realism and "The Enemy"

You cannot just read these issues. You must become the email player. Here is a 3-step action plan based on the first 15 issues: Ben Settle - Email Players 1 - 15

The Email Players newsletter has a passionate following. Subscribers have reported that the methods within have doubled, tripled, or even multiplied their sales by 10 or 20 times. Many look forward to receiving each month's issue and have found that even a single tip from one issue can add hundreds or thousands of dollars to their bottom line.

The final leg of this foundational series addresses the long-term sustainability of the daily email model, focusing on list hygiene, positioning, and maximizing the lifetime value of a subscriber. Issue 11: The "Slacker" Launch Framework Issue 2 and 3 introduce the concept of positioning

The first 15 issues of Email Players act as a masterclass in psychological triggers and unconventional copywriting. The core strategies revealed in this specific run include: 1. The Power of "Infotainment"

Never give away the "how" in the email. The email is designed to sell the click or the product that contains the "how." Use blind bullets and open loops to tease the solution so intensely that the reader feels a physical itch to click the link to resolve their curiosity. Law 2: Write at a 4th-Grade Level Narrative Arc and Character Development (Issues 4–7) In

Borrowing a concept popularized by internet marketer Andre Chaperon and popularized in daily formats by Settle himself, this issue focuses on building an alter-ego or defined character within your emails. Readers should feel like they are watching an ongoing sitcom where they know the cast of characters in your life. Issue 7: The Psychology of the Postscript (P.S.)

What you refuse to do defines your brand. Settle lists his "Nos": No phone calls, no meetings, no refunds (on digital products), no speaking gigs, no coaching.

: Techniques like the "15-Minute Sales Letter Formula" to avoid being a slave to perfect copy.

Settle answers the ultimate fear: "Won't emailing every day annoy my list?" He mathematically and psychologically proves that emailing daily decreases spam complaints (if done right) and dramatically increases customer lifetime value.